Our story
A wardrobe, considered
Est. 2019 — London
Écru began with a frustration: a wardrobe full of clothes and nothing worth keeping. We set out to make the opposite — a small set of essentials, cut well, in fabrics that age gracefully.
Everything we make starts with the cloth. We work directly with mills across Europe and Japan, choosing fibres for how they feel after a hundred wears rather than how they photograph on day one. The result is quieter than fashion and built to outlast it.
- 2019
- Founded in London
- 14
- Partner mills
- 100%
- Natural fibres
- ∞
- Lifetime mending
“We would rather make one coat you keep for a decade than ten you forget by spring.”
Mara Lindqvist — Founder
01 — Materials
Natural fibres sourced from mills we know by name — merino from Scotland, linen from Italy, cotton grown without synthetics.
02 — Craft
Small production runs in family-run workshops, finished by hand. We would rather make less and make it properly.
03 — Responsibility
Garments built to be repaired, not replaced. We offer free mending for life on every piece we make.
Visit the atelier
Built to be worn
Our studio and showroom is open by appointment. Come to feel the cloth, talk through fit, or simply say hello.
Explore the collection- Studio
- 14 Marchmont Street London WC1N 1AL
- Hours
- Tue – Sat 11am – 6pm
- hello@ecru.studio
- Telephone
- +44 20 7946 0102